Social Media Marketing Specialist

Hi

Greeting from Boolok is a smart digital platform that simplifies property management and service processes efficiently.

Role : Social Media Marketing Specialist
Location: Chennai (Urapakkam – Onsite)
Client: Boolok Realty Private Limited
Employment Type: Full-Time

Job Summary

We are looking for a creative and results-driven Social Media Marketing Specialist to manage our digital presence and online advertising campaigns. The ideal candidate will be responsible for planning, creating, and executing social media strategies, running Google and Meta ad campaigns, and managing content across YouTube, Facebook, and Instagram platforms to increase brand awareness, engagement, and lead generation.

Key Responsibilities:

Plan, create, and manage digital marketing campaigns on Google Ads and Meta Ads (Facebook & Instagram).
Develop and execute social media content calendars.
Create, schedule, and publish engaging posts, reels, stories, and videos.
Manage and grow the company's YouTube, Facebook, and Instagram accounts.
Monitor campaign performance and optimize ads for better ROI.
Generate qualified leads through paid advertising campaigns.
Analyze social media metrics and prepare performance reports.
Coordinate with the design and content teams for creatives and promotional materials.
Stay updated with the latest digital marketing trends and platform updates.
Respond to comments, messages, and customer inquiries on social media platforms.

Required Skills:

Experience in Google Ads and Meta Ads campaign management.
Strong understanding of Facebook, Instagram, and YouTube marketing.
Knowledge of SEO, SEM, and social media analytics tools.
Experience with content creation, copywriting, and campaign planning.
Familiarity with Canva, Photoshop, or other design tools is an advantage.
Excellent communication and analytical skills.
Ability to work independently and meet deadlines.
Qualification
Bachelor's degree in Marketing, Business, Communications, or a related field.
0–2 years of experience in Digital Marketing or Social Media Marketing.
Real Estate industry experience will be an added advantage.
Preferred Candidate Profile
Creative thinker with strong marketing skills.
Passion for social media trends and content creation.
Data-driven approach to campaign optimization and lead generation.

Thanks & Regards
HR Hiring Department
Boolok Realty Private Limited
[contact shared on WhatsApp]
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